江振誠《八角哲學》帶你潛進他的思維、解析他獨樹一幟的創意DNA, 學習他征服巴黎、新加坡、東京、台北的創意、廚藝與心意



飲食是一種藝術,而藝術需要文化來灌溉,使人可以追隨前人的腳步,甚至可以超越、創新

不論你是威士忌行家還是剛接觸的新手,想一次了解全世界所有的威士忌,國家地理世界威士忌地圖就是你唯一的指南。

義大利各地的麵食各具特色,每個地區的口味和傳統都有各自講究的醬料,麵佐對了醬彷彿瞬間脫胎換骨,變得美味绝倫

【第35屆WACS世界廚師協會】Johann Lafer :有好品味的生活

Date: 5.3
Time: 10:30-11:30AM
Speaker: Johann Lafer (Germany)
Topic: A Life for a Good Taste 有好品味的生活

My Notes :

It is always my understanding that the people who actually make a mark in the world are those who are able to combine their passion with work. Only a very small percentage of people are able to actualize this and make a huge profit from it. Johann Lafer is definitely one of those few. I must say I have not yet come across someone as “crazy” (in a good way) as him in the hospitality food and beverage industry yet. Just writing about him brings a smile to my face.

Johann Lafer is an Austrian chef living in Germany. He is the face of xxxxxxxxxx, and kitchen ware and cook ware to just name a few.

I didn’t take down much notes from his presentation probably I was in awe of what he has accomplished. Most noted is his starting his Heli Gourmet business. http://www.youtube.com/watch?v=bSNKojhGF4o

What a crazy idea! Mr. Lafer said when he mentioned it to people, people thought he was crazy, and rightly so. But now it’s his most profitable business. And to combine his two passions together! Every sentence I write about him I feel like should end with an exclamation mark!

The two main points he tried to make in his speech is increasing quality awareness, and turning guests into fans.

Especially in the time of economic crises, the best strategy to ask consumers to pay more for your product is to educate them about the quality difference, and offer experiences that’s priceless that can turn your guests into your fans (of course, once they are your fans, they will pay much less attention to the $$$ they spend).

我的心得與備註:

我的理解始終是:只有那些能夠將工作與與熱情結合在一起的人才能夠真正地在世上出人頭地。僅有非常少數比例的人,能理解實踐並從中獲得豐厚利潤。約翰·拉費爾絕對是這些少數人之一。我必須說,我還沒有在觀光餐旅業中真正遇到像他一樣 “瘋狂” 的人(在好的方面)。光是描寫他就為我臉上帶來笑容。

約翰·拉費爾是一位在德國生活的奧地利籍廚師。他是XXXXXXXXXX的門面,廚具、餐具,僅舉幾例。

我沒有從他的演講中寫下太多筆記,或許是我處於敬畏他所完成的事。最引人注目的是他直升機美食業務的開創。 http://www.youtube.com/watch?v=bSNKojhGF4o

真是瘋狂的想法!拉費爾先生說,當他對人們提到時,大家都以為他瘋了,也的確是瘋了。但現在這卻是他最賺錢的生意。必且將他的兩大熱情結合在一起!我覺得我對他描寫的每一句話,都應該用一個驚嘆號來做結尾!

他在演講中想要凸顯的兩個要點是:提高品質意識、將客戶轉變成粉絲。

特別是在經濟危機的時候,想要求消費者為您的產品付出更多的費用,必須教育他們有關品質的差異,並提供出無價的經驗,以轉化你的客人成為你的粉絲(當然,一旦他們成為您的粉絲,他們就更不會在意到底花了多少錢)。

本文章由夏瑄澧總經理提供,並由開平餐飲學校林盈助老師協助翻譯。

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5 Comments

  1. 2012 年 05 月 18 日    

    很不错。。下次还来

  2. 2012 年 05 月 18 日    

    超值!

  3. 2012 年 05 月 20 日    

    w4cs4y明天你还会更新的吧 明天我在来

    • jobank_blog's Gravatar jobank_blog
      2012 年 05 月 21 日    

      您好,這星期將會陸續刊登 3 篇「第35屆世界廚師協會」參訪心得,敬請期待,謝謝!

  4. 2012 年 05 月 20 日    

    还行吧

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